brand guidelines

Brand mark

The mark is , the first consonant of 「소소한」 (sosohan). The left stroke is long and thin; the right one branches from its middle, short and heavy. It carries the weight contrast of the name itself.

Inversion by background

On surfaces whose background we control, the mark renders in ink on light and in light on dark. Form and proportion never change.

On light
On dark

Where it never inverts

Browser tabs, home screens and app stores use the ink version only. The background there belongs to the user; inverting would let the mark disappear on some of them.

Applications

Where the mark actually appears. The form must hold on light and dark backgrounds alike.

Browser tab · desktopfavicon.ico · icon.svg
SOSOHAN APP

Light tab

SOSOHAN APP

Dark tab

SOSOHAN APP
 

Light desktop

SOSOHAN APP
 

Dark desktop

Mobile home screenapple-touch-icon.png · manifest
sosohan
 
 
 

Light wallpaper

sosohan
 
 
 

Dark wallpaper

Construction

Constructed on a 64 grid. The two stroke axes and their weights define the form.

Red dashed lines are the axes; dots are the end points.

ItemValue
Grid64 × 64
Corner radius14 (21.9%)
Left stroke(35,15) → (16,49) · w4
Right stroke(26.68,23.74) → (48,49) · w11.5
Weight ratio1 : 2.88

The right stroke begins inside the left one. Its squared end tucks under the thin stroke, leaving no visible joint.

Clear space

Maintain clear space of at least the corner radius (x = 21.9% of the mark width) on all sides. No element may enter this area.

The dashed box is the minimum.

UseSize
Favicon16 · 32 · 48
App icon (iOS)180
PWA192 · 512
Minimum16 (never below)

Color

Greyscale only. The green belongs to the Toilet Log app and is never used for the brand mark.

Ink#14181F · rgb(20,24,31)
Background (light)#FFFFFF · rgb(255,255,255)
Background (dark)#E8EDF2 · rgb(232,237,242)

Prohibited

Stretching or skewing
Recoloring
Shadows or outlines
Altered stroke weights

Downloads

SVG stays sharp at any size. Use it for print and large displays.